Gouté Mobile App – Haitian Recipe, Video Streaming and Marketplace Platform
Real projects that show how strategic branding and high performance web design create .
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Case Studies
Each example shows the challenge, the solution, and the outcome illustrating how strategic identity work and performance driven website design deliver tangible improvements for service based companies in Boston.
Industry
Food Technology
Location
Boston,MA
Service Provided
Brand Strategy and Full Brand Identity Development, UX Research and Product Architecture Planning.
UI/UX Design, Wireframing, Design System Creation, CMS Structure, Subscription and Payment Integration Strategy.
Date
2/9/26
Investment
$25,000 - $65,000
Executive Summary
Gouté is a premium native mobile and web application designed to introduce Haitian cuisine to a global audience. Built as a cultural food platform, the app combines structured recipe education, high-quality culinary video content, and an integrated marketplace for authentic Haitian products.
The platform targets diaspora communities, food enthusiasts, home cooks, and culinary students seeking organized, premium culinary experiences.
The Business Challenge
The Haitian culinary space lacked:
A centralized recipe platform
High-quality structured food education
Professional culinary video production
Organized filtering and search functionality
A premium subscription-based culinary ecosystem
Most Haitian recipes were scattered across low-quality social media posts with no consistency, no structure, and poor visual presentation.
My Role
Lead Brand, Product & Experience Strategist
I led the project from concept to execution, overseeing:
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Brand positioning and market strategy
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Naming and brand architecture
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Visual identity and creative direction
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UI/UX and digital experience design
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Architectural and experiential storytelling
Every decision was driven by business logic,
not aesthetics alone.
Key Outcomes & Performance Metrics
Primary and secondary UX research
Market surveys and audience analysis
Brand strategy and positioning
Product architecture design
UX flow development
Wireframing and system mapping
UI design and design system creation
Payment integration planning
Subscription monetization structure
CMS architecture for recipes and video content
Multi-language experience planning
Marketing positioning strategy
