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Project Title

Real projects that show how strategic branding and high performance web design create .

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Case Studies

Each example shows the challenge, the solution, and the outcome illustrating how strategic identity work and performance driven website design deliver tangible improvements for service based companies in Boston.

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Executive Summary

The Business Challenge

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My Role

Lead Brand, Product & Experience Strategist

I led the project from concept to execution, overseeing:

  • Brand positioning and market strategy

  • Naming and brand architecture

  • Visual identity and creative direction

  • UI/UX and digital experience design

  • Architectural and experiential storytelling

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Every decision was driven by business logic,

not aesthetics alone.

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Key Outcomes & Performance Metrics

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