Client
Xanli Cabin
Industry
Short term Property Rental
Location
The Great Smoky Mountain Tennesse
Our Role
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Creative Director
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Brand Discovery
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Brand Strategy
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Logo & Visual Identity
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Website Design
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Social Media
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UI/UX Designer
Solutions Delivered
A complete brand identity system: logo, typography, color palette, and brand guidelines.
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A premium website with responsive design, optimized for SEO and conversions.
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User experience design for the booking platform, including flows for search, availability, and checkout.
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Content strategy and visuals to showcase the cabins as premium lifestyle experiences.
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A scalable brand framework that supports both the initial launch and future growth.
Outcomes / Results
The results positioned Xanli as a strong new entrant in the luxury cabin rental space. The brand now communicates exclusivity, trust, and modern living through its design system. The website provides a seamless, user-friendly booking process, designed to maximize conversions. By combining strategy, design, and technology, the project created a foundation capable of driving bookings, generating awareness, and competing with larger platforms.
Project Overview
Xanli is a premium cabin rental brand created to redefine the luxury travel experience in the Smoky Mountains. The project involved developing a complete brand identity system, digital presence, and booking platform to position Xanli as a modern, design-driven alternative to traditional cabin rentals.
The Client Challenge / Problem
The challenge was entering a competitive vacation rental market dominated by established platforms like Airbnb and Vrbo, while still standing out with a unique, recognizable identity. The brand needed a clear positioning strategy, strong visual storytelling, and a seamless digital experience that reflected exclusivity and premium quality.
Objectives & Goals
The goal was to design a compelling brand and digital ecosystem that communicated luxury and trust, while making the booking experience intuitive for users. Objectives included:
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Conducting market and user research to understand luxury travelers’ expectations.
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Creating a visual identity system that captures modern luxury and nature immersion.
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Designing a website with a premium UI/UX focused on conversion and ease of use.
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Developing digital assets that could scale with future expansions of the Xanli brand.
Process / Approach
Our process began with discovery and research, including competitor analysis, traveler personas, and industry benchmarking. From there, we moved into brand strategy and design, developing moodboards, color palettes, typography, and logo variations that conveyed elegance and modernity. For the website and UI/UX, we designed wireframes and user flows that emphasized intuitive navigation, seamless booking, and immersive visuals. High-fidelity prototypes brought the concept to life, ensuring both function and aesthetics aligned with the brand’s luxury positioning.
